Branding is Tough

I recently began a monetization experiment with BuyMeACoffee.com (BMC).

Right off the bat, branding is a challenge. Just as Hotmail, SurveyMonkey and Calendy all use their own names for viral growth, BMC inherently brands its URLs for its benefit. It is a fair exchange, though. BMC users get built-in platform tools which, theoretically, simplifies acquisition of supporters.

The identifier for BMC users is ephemeral. When I first joined BMC, I didn't pay attention to the custom URL and my presence began life as buymeacoff.ee/cavojayo (notice the period between ff and ee.) Once I learned how to change it, I couldn't decide whether to change it to morphodesigns or anklebuster. The latter is shorter and is the same as my Twitter handle, so I went with that,

However, "Anklebuster" has nothing to do with "word puzzles"! I needed something with more relevance, so I registered the domain punagrams.com and forwarded it to a page on Morpho Designs.

Why not create a separate website? Right now, that is too much overhead for what is, essentially, a bunch of one-page posts. Besides, I have several plugins that I can only use on a limited number of unique sites. This is really just a way to get up and running quickly.

Once I get BMC, PrettyLinks, SendFox and WordPress playing together nicely, I can focus on making the content, rather than maintaining yet another website.




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